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Mobilizing barbers for a safer and convenient haircut experience.
UX/UI Design, Branding,
Mobile App Design, UX Research
CATEGORY
UX/UI Designer
ROLE
BRIEF
The Razors Mobile Cuts app revolutionizes barbershops by offering users a modern platform for appointment management, payments, and in-app communication with local barbers. Originating as a school project in late 2018, the idea was revisited in 2020, drawing inspiration from experiences during the pandemic lockdown. Inspired by apps like Doordash and Uber, the goal is to provide a user-friendly platform facilitating the easy discovery of nearby barbers and online appointment booking.
Conducting research from both users and barbers, created branding and screens for a mobile barber app.
WHAT I DID
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Overall well received by users
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Intuitive dashboard and easy to use
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75% task success rate
HIGHLIGHTS
DISCOVER + DEFINE
Getting a haircut in a post-pandemic world
Haircuts pose challenges due to busy schedules, unpredictability, wait times, and traffic, making it a
last-minute inconvenience. Additionally, the pandemic impacted grooming services economically due to health concerns. There's a need to enhance accessibility, convenience, and safety for both users and barbers.
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How would barbers get to their clients?
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How far would barbers have to travel?
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How can we ensure barbers can communicate with users?
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How can we help users feel safe when getting a haircut?
Constraints
Goals
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Provide a sense of security for users getting a haircut.
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Make it convenient for users to schedule appointments with barbers.
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Allow barbers to create their schedules and manage clients.
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Allow users to pay within the app.
Haircuts pose challenges due to busy schedules, unpredictability, wait times, and traffic, making it a last-minute inconvenience. Additionally, the pandemic impacted grooming services economically due to health concerns. There's a need to enhance accessibility, convenience, and safety for both users and barbers.
Problem Statement
How might we help users feel safe and make it more convenient to get a haircut.
How might we
DISCOVERY
I began by addressing user concerns through interviews. I identified frequent haircut recipients and interviewed traditional barbershops to better understand what were some of the pain points they had.
Taking to users and gathering data
Q: What if anything could you improve about the process of getting a haircut?
Responses captured on Survey Monkey
Q: How long do you usually travel to get a haircut and how often?
Responses captured on Survey Monkey
DISCOVERY
Strategizing on features allowed us to prioritize what we wanted to include and mark what was essential to us to hit our goals for the product.
Prioritizing the features we wanted
Creating this Moscow Analysis led to sorting out features we didn't need.
DISCOVERY
Sketching was a great way to get a sense of how I wanted to design the screens
and allowed me to get ideas down quick.
Planning, planning and more planning.
Login, Dashboard, Appointments, Reviews, Profile and Confirmation screens sketches out
Visual Design
Taking inspiration from rustic barbershops I created the logo and chose the typeface and colors that would help users identify our app with that of a barbershop.
Visual Design System
SCREENS
Onboarding Screens
Scheduling Screens
Review Screens
USER TESTING
Testing our prototype with different users we wanted to test a couple of things. Using the Google HEART framework, I came up with some metrics to track the success of the app.
User testing the app
1. Scenario Completion Rate:
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Situation: Users successfully looking for and scheduling an appointment
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Insight: 75% of users said scheduling was intuitive and easy, others said that they had a hard time navigating the pricing and date selectors.
2. Time Spent discovering barbers:
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Situation: Assessing user engagement while looking for a barber.
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Insight: Users kept engagement and were interested in looking through barber portfolios before booking.
3. User Overall Satisfaction:
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Situation: Gauging overall satisfaction with the app.
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Insight: Overall user feelings towards the app were good. some users expressed concern about safety and convenience of the app but said they would be willing to try at least once
4. Task Success Rate:
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Situation: Determining how fast users can be onboarded
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Insight: Users spent some time filling out forms, and wished there would be a way to sign in with google or another client in order to save on time creating a profile.
5. Drop-off Rate:
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Situation: Identifying if users would return to app
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Insight: Most users said they would return because of the convenience, 15% of users mentioned wanting some incentive to return.
6. Social Sharing Rate:
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Situation: Evaluating the virality and social engagement of the app.
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Insight: Barbers that were given the app mentioned wanting to share the app with their following to grow clientele.